As the title may suggest, this post is here to list off a few reasons why businesses should blog.
- If your business is not blogging your business is missing out. As shown here the statistics associated with business’s that blog and their success online are intrinsically linked. A blog is a simple and easy-to-use platform for a business to connect and share ideas and information with their customers. A tool like this, should be a part of any business that wishes to become successful
- Blogs fuel SEO. Search engines love valuable content. If your business can create valuable content it will be high up the list in terms of SEO and your business will be rewarded for it.
- Blogging can drive sales. In a recent HubSpot survey 60% of businesses who blog gain more customers.If you are a business that doesn’t blog, that is a huge market your business is potentially missing out on. No company wants to alienate themselves from potential customers, and by not blogging, it appears that is what a companies are doing.
- Finally the interactivity that comes with blogging is a large opportunity that businesses can capitalise on. Blogging allows for a two way conversation between a business and their customer allowing the company to tailor itself to exactly what their client wants. Perfecting supply and demand. Factoring in the insight that can be taken from these conversations with the low cost of blogging, it would be completely negligent for a business not to blog
Here is a link to a post by Jeff Bullas about some other reasons why a company should blog, as if there wasn’t enough already!
Here are just a few tips that I believe are integral to incorporate when setting up a Facebook page
1. Customise you url.
This is a great way to decipher your page from others and gives a clear outline of what your page is, simply through the url. It also is easier on the eye for the user instead of a large obscure url that has no clear link to what your page is about.
2. Clearly define your page.
This may sound like common sense but make sure your page is set up clearly with information about your page on business and have a clear profile and cover photo to associate with what your page is about. Another part of setting up your page is to have a good search-ability aspect on the page so it is easy to find when a person is searching for it on Facebook. And of coarse make it a LIKE PAGE AND NOT A FRIEND PAGE. It may sound clear but you would be surprised that some large companies get this wrong on their pages. Just check out this profile pic!
3. Attract an audience with good content.
Once you have your page established you want people to view it. (obviously!?!) You can promote your page through Facebook advertising which can be effective but a more cost efficient way is to create and share good content on your page.
4. Target the right people
When a fisherman goes fishing he doesn’t just throw a line out in the ocean and expect fish to bite onto it, he picks the area that is known to have fish and uses the bait that those fish like. This same thought process can be applied to your Facebook page!! You target the audience you want by isolating where they are and show them what the want to see.
5. Have Fun!
This is probably the most important aspect. When people are on social media they do not want to be bored by mundane advertising, they enjoy creative entertaining content, so have fun with different ideas you can use to promote your page this has a much higher chance of people talking about your page then if you are simply posting monotonous, boring content. Try to be ‘cool!’